Data Retention Policy

Email Campaigns

Users with over 10,000 campaigns in their account will have their campaigns deleted after the campaigns are one year old.  Users with less than 10,000 campaigns will have the campaigns preserved indefinitely. Email campaigns include the content of a campaign and the summary stats for that campaign, such as total opens, unique opens, total clicks, etc.


Detailed Recipient Data

Users with over 10,000 campaigns will have this data retained for 90 days.  All other users will have this data retained for 180 days.  This includes the final recipient list for an email campaign.


Detailed Open Tracking Data

Users with over 1,000 campaigns in their account will have detailed open tracking data purged after 90 days.  All other users will have detailed open tracking data purged after 365 days.  This data includes the email address that opened, along with the time, IP address, email client, and location.


Detailed Click Tracking Data

For all users, detailed click tracking data will be available for 180 days.  This data includes the email address that clicked, the URL, the position, HTML or Plain Text message, the IP address, browser, and location.


Detailed Web Site Activity Tracking Data

For all users, detailed web site activity tracking data will be stored for 365 days.  This data includes the page on your website a recipient visited after clicking a link in an email, along with the IP address and browser used, along with any custom tagging applied to particular web pages.


Transactional Email Data

For users with more than 100,000 total transactional emails, this data will be available for 120 days.  For users with fewer than 100,000 transactional emails, this data will be retained indefinitely.  This includes the recipient address, from address, from name, subject, size, and other properties of transactional email but does NOT include the body of each transactional email.  We never store the content of individual transactional emails.  This also includes detailed open and click tracking data associated with transactional email.


Email Lists

All of your Email Lists are maintained indefinitely while your account is active.


Unsubscribes, Bounces, Complaints, and Survey Data

This data remains indefinitely while your account is active.


Incoming Email Data

Incoming email messages, such as replies, bounces, manual unsubscribe requests are stored for 7 days, and is unchanged from before.  This includes the full content of all replies that are gathered after an email campaign is sent.  This includes the content of the bounced message and the content of the unsubscribe request, but this does NOT include the actual bounced email address and the actual unsubscribed email address, which are both stored indefinitely.


Autoresponder, recurring, confirmed opt-in, trigger, and forward-to-friend campaigns

This data is stored for 30 days.

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