Advanced: Google Analytics

JangoMail’s integration with Google Analytics allows you to track website activity that results from JangoMail email campaigns using Google’s free Google Analytics tool.

Google Analytics allows you to determine precisely where a user moves throughout your website after having clicked a link to your site in a JangoMail campaign. You can determine which pages your visitors are viewing most frequently, and learn how successful your email campaigns are in converting visitors into purchasers on your website.

How to Set Up Google Analytics in JangoMail

1. Create a free Google Analytics account directly with Google
2. Turn on Google Analytics in JangoMail. Go to Settings → Tracking → Google Analytics Integration → click to Enable Google Analytics
3. Place the JavaScript code provided by Google Analytics at the bottom of all web pages you wish to track
4. Enable click tracking on your JangoMail campaigns
5. Review your Google Analytics Reports. To access the JangoMail data within Google Analytics, log in to your Google Analytics account and go to Traffic Sources → Sources → Campaigns.

 

Advanced Settings for Google Analytics

• Enable Google Analytics
  • This setting must be enabled in order to activate Google Analytics with JangoMail. Enabling this setting allows JangoMail to append Google Analytics variables to the end of your destination URLs within your campaigns. For more information on the variables that Google Analytics uses, see https://adwords.google.com/support/bin/answer.py?answer=55518&hl=en
  • JangoMail uses four out of the five available variables
• Enable Google Analytics on links even when click tracking is not enabled on the campaign
• Enable Google Analytics on all domains
  • By default, Google Analytics is enabled on all domains you send from through JangoMail
  • Deselect to specify domains in the box provided that will be used to track with Google Analytics. When specifying a domain, be sure to list the full domain of the website you wish to track

Google Analytics Variables 

These variables determine how the data presents itself within the Google Analytics screens:

• Campaign Source (utm_source) 
  • Type a string to indicate the source of the email campaign 
• Campaign Medium (utm_medium)
  • Type a string to identify the medium by which the campaign was delivered
• Campaign Content (utm_content)
  • Type a string for the campaign content variable. Variables use double-percent signs to prefix and suffix the variable's name (optional) 
• Campaign Name (utm_campaign)
  • Subject of your email campaign. Variables use double-percent signs to prefix and suffix the variable's name such as %%Subject%%

To access the JangoMail data within Google Analytics, log in to your Google Analytics account and go to Traffic Sources → Sources → Campaigns.

Then, you will see the JangoMail campaigns in the list of campaigns. By default, the campaign is labeled with your campaign’s Subject Line, followed by the JangoMail Campaign Identifier in parentheses.

You can customize how the name of the campaign appears by modifying the Campaign Name variable.

After clicking on a campaign, you can choose Traffic Sources → Ad Content as a secondary dimension to view the recipient email addresses that visited your site. The individual email addresses show up in Google Analytics as variations of Ad Content. You can customize this view by modifying the Ad Content variable.

Lastly, you can customize how the Source and Medium appear within Google Analytics.

In summary, you can customize the four Google Analytics variables so that the data is presented within Google Analytics in the desired format.

What happens to my click tracking URL? 

When click-tracking and Google Analytics is turned on in your account, this is what will happen to your URL.

You link to http://www.browniekitchen.com

You enable click-tracking, and your recipient clicks on:

http://x.jngo1.net/y.z?l=http%3A%2F%2Fwww.browniekitchen.com&e=1&j=87985223&g=37515469&m=FF305B832FD64E69801FEE099648AD17

Your recipient is eventually taken to and will see this in his browser’s address bar:

http://www.browniekitchen.com/?utm_source=JangoMail&utm_medium=Email&utm_campaign=test+%2887985223%29&utm_content=ajay%2Egoel%40silicomm%2Ecom

Notice that all four Google Analytics variables are present after the URL.

In rare cases, some web servers are unable to handle unexpected variables appended to the URL, so be sure to test your web server to ensure that your pages display correctly with these appended values.

Summary

Google Analytics is a free and powerful website analysis and tracking tool. When used in conjunction with JangoMail, it allows you to gain deep insight into your campaign recipients’ behavior once they have left your email campaign and landed on your website.