Click Tracking Personalization allows you to append campaign and recipient personalization variables to your destination URL. This option allows you to program your web page to display a personalized message to the recipient based on the variables in your URL.
How to Set Click Tracking Personalization:
Here's an example. If your message links to https://www.browniekitchen.com/WelcomeVisitor.html, then the email recipient's browser will go to the following when the link is clicked:
With Click Tracking Personalization OFF:
With Click Tracking Personalization ON:
Note: Please see here for more info on turning on Click Tracking.